I know nobody "likes" insurance, but if you need it, this is the company to go to. Bill Lucas treats his customers like friends and eventually like family. I've never met another like him. He never pressures you into a sale at all. He simply gives you your options, explains the pros and cons of each, and lets you make up your mind. Plus, he's not "married" to one insurance company. He shops around for whats best for me . . . or you as the case may be.